
Innovative Relationship Builder
2 days ago
Job Title: Influencer Marketing Executive
About Us:We are a caffeinated personal care brand with a range of products for young and aspiring individuals. We believe in confidence over all skin & body biases, redefining beauty notions associated with colour.
Our mission is to empower individuals to be bold, young, and confident.
Job Overview:We're looking for an enthusiastic and detail-oriented professional to support our influencer initiatives across platforms like Instagram, YouTube, TikTok, and more.
You'll help discover new talent, coordinate collaborations, manage outreach, and track performance.
Key Responsibilities:
- Influencer Discovery & Outreach:
- Research and identify relevant influencers aligning with our brand values.
- Pitch collaboration ideas and maintain timely follow-ups.
- Maintain and update influencer databases regularly.
- Campaign Coordination:
- Support the planning and execution of influencer campaigns.
- Coordinate sample/product dispatch, content deadlines, and posting schedules.
- Ensure brand guidelines are followed.
- Content & Engagement Tracking:
- Track influencer posts and compile content for internal and external use.
- Monitor engagement and compile performance reports.
- Assist in UGC collection and content approvals.
- Relationship Management:
- Nurture long-term relationships with influencers and creators.
- Ensure timely communication and manage basic negotiation.
- Cross-team Support:
- Collaborate with social media, content, and performance marketing teams.
- Support influencer gifting and event campaigns (if applicable).
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