Lead Generation Specialist

3 weeks ago


Noida, Uttar Pradesh, India HIC Global Solutions Full time
Job Summary
HIC Global Solutions is seeking an experienced Email Marketing Manager to develop and execute lead generation strategies to identify and target potential customers within our target market. As an Email Marketing Manager, you will be responsible for conducting outbound prospecting, building and maintaining a database of leads and prospects, qualifying leads, nurturing leads, collaborating with the sales and marketing teams, and regularly reporting on lead generation activities.

Responsibilities:
  • Develop and execute lead generation strategies to identify and target potential customers.
  • Conduct outbound prospecting through various channels, including cold calling, email campaigns, social media outreach, and other lead-generation techniques.
  • Build and maintain a clean and up-to-date database of leads and prospects.
  • Qualify leads by conducting initial conversations to understand their needs, challenges, and potential fit with our products or services.
  • Nurture leads through regular follow-ups and content sharing.
  • Collaborate with the sales and marketing teams to ensure a seamless handover of qualified leads.
  • Regularly report on lead generation activities and provide insights and recommendations to optimize lead generation processes and outcomes.

Requirements:
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum 2 years of experience in lead generation and email marketing
- Strong understanding of lead generation principles and practices
- Excellent communication and interpersonal skills
- Ability to analyze data and make informed decisions
- Experience with CRM software and other lead-generation tools

What We Offer:
- Competitive salary package
- Comprehensive benefits
- Opportunities for growth and development

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