Biotech Digital Transformation Director

4 hours ago

Bengaluru, Karnataka, India beBeeDigitalMarketing Full time ₹ 18,21,948 - ₹ 24,98,290

We're seeking a skilled Digital Marketing Director to lead our digital transformation and drive business growth.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to promote our biotech courses, services, and events.
  • Conduct market research and competitor analysis to identify opportunities for growth and innovation.
  • Collaborate with cross-functional teams to align digital marketing efforts with business objectives.

Performance Marketing:

  • Design and manage paid advertising campaigns across multiple platforms, including Google, Facebook, and LinkedIn.
  • Optimize targeting, creatives, landing pages, and CTAs to drive conversions.
  • Monitor and analyze campaign performance using metrics such as ROAS, CPL, and CAC.

SEO & Content Growth:

  • Leverage SEO strategies to improve the visibility and ranking of our scientific content, landing pages, and blogs.
  • Oversee keyword research, technical SEO audits, backlink planning, and on-page optimization.
  • Collaborate with content writers and scientific experts to ensure high-quality and engaging content.

Automation & CRM:

  • Design and implement lead-nurture journeys using marketing automation platforms.
  • Segment audience lists and set up behavior-based campaigns, triggers, and retargeting workflows.
  • Analyze campaign performance and provide data-driven insights to inform future strategies.

Team Leadership & Vendor Coordination:

  • Lead and mentor a team of digital marketers, designers, and interns.
  • Ensure timely execution of tasks, consistent brand voice, and delivery of measurable results.

Requirements:

  • Bachelor's or Master's degree in Marketing, Biotechnology, Life Sciences, or related fields.
  • Minimum 5 years of progressive experience in digital marketing, with at least 4 years in a leadership/managerial capacity.
  • Proven success in running high-performing digital campaigns with strong conversion metrics.
  • Strong grasp of marketing tools, including Google Ads, Meta Ads, Google Analytics, SEMrush/Ahrefs, Mailchimp/Zoho/HubSpot, Canva, and WordPress.
  • Ability to translate complex scientific concepts into engaging, simplified digital content.
  • Excellent communication, project management, and cross-functional collaboration skills.

Preferred Qualifications:

  • Experience in the edtech, biotech, or healthcare sectors.
  • Video marketing and storytelling experience for scientific content.
  • Digital certifications (Google Ads, SEO, HubSpot, Meta Blueprint).
  • Experience managing global campaigns or scaling to international audiences.

About Us:

We offer a collaborative, mission-driven, and growth-focused work environment where you can take ownership of your ideas and see them come to life. You'll have the opportunity to impact thousands of scientists, students, and innovators while enjoying performance-based growth, learning support, and a flexible work culture.

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