Biotech Digital Marketing Specialist

1 day ago

Bengaluru, Karnataka, India beBeeDigitalMarketing Full time ₹ 12,00,000 - ₹ 18,00,000
Job Description

The role of a Digital Marketing Manager involves strategic leadership, market analysis, and campaign execution.

You will be responsible for developing and implementing end-to-end digital marketing strategies for biotech courses, services, and events. This includes identifying growth opportunities through market trends, competitor research, and digital innovations.

Collaboration with product, sales, academic, and design teams is crucial to align digital marketing efforts with business objectives.

Responsibilities
  • Develop and execute digital marketing strategies across multiple channels (Google Ads, Facebook Ads, Instagram, YouTube, etc.)
  • Drive and manage paid advertising campaigns, focusing on targeting, creatives, landing pages, and CTAs
  • Manage budgets, ROAS, CPL, and CAC benchmarks with precision
  • Lead the organic growth engine by implementing high-impact SEO strategies for scientific content, landing pages, and blogs
  • Oversee keyword strategy, technical SEO audits, backlink planning, and on-page optimization
  • Collaborate with content writers and scientific experts to ensure quality and visibility
  • Design and manage lead-nurture journeys using marketing automation platforms
  • Segment audience lists and set up behavior-based campaigns, triggers, and retargeting workflows
  • Set performance KPIs and build dashboards to track campaign success using Google Analytics, Search Console, Meta Business Suite, etc.
  • Translate data into actionable insights, regular reports, and optimization strategies
Requirements
  • Bachelor's/Master's degree in Marketing, Biotechnology, Life Sciences, or related fields
  • Minimum 5 years of progressive experience in digital marketing, with at least 4 years in a leadership/managerial capacity
  • Proven success in running high-performing digital campaigns with strong conversion metrics
  • Strong grasp of marketing tools: Google Ads, Meta Ads, Google Analytics, SEMrush/Ahrefs, Mailchimp/Zoho/HubSpot, Canva, and WordPress
  • Ability to translate complex scientific concepts into engaging, simplified digital content
  • Excellent communication, project management, and cross-functional collaboration skills
Benefits

Be at the forefront of biotech education and digital transformation.

Take full ownership of your ideas and see them come to life.

Join a collaborative, mission-driven, and growth-focused team

Opportunity to impact thousands of scientists, students, and innovators

Performance-based growth, learning support, and flexible work culture

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