Digital Transformation Lead

2 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 25,00,000
Digital Marketing Manager Position OverviewThe ideal candidate will be responsible for leading end-to-end digital marketing strategy, developing and implementing high-impact campaigns, and collaborating with cross-functional teams to drive business objectives. This role requires a strong grasp of marketing tools, excellent communication skills, and the ability to translate complex scientific concepts into engaging content.Key Responsibilities:
  • Develop and lead digital marketing strategies for biotech courses, services, and events.
  • Collaborate with product, sales, academic, and design teams to align digital marketing with business objectives.
  • Drive and manage paid advertising campaigns across various platforms.
  • Optimize targeting, creatives, landing pages, and CTAs to improve conversions.
  • Manage budgets, ROAS, CPL, and CAC benchmarks with precision.
  • Lead the organic growth engine by implementing SEO strategies for scientific content, landing pages, and blogs.
  • Oversee keyword strategy, technical SEO audits, backlink planning, and on-page optimization.
  • Design and manage lead-nurture journeys using marketing automation platforms.
  • Segment audience lists and set up behavior-based campaigns, triggers, and retargeting workflows.
  • Set performance KPIs and build dashboards to track campaign success.
  • Translate data into actionable insights, regular reports, and optimization strategies.
What You Bring:
  • Bachelor's/Master's degree in Marketing, Biotechnology, Life Sciences, or related fields.
  • Minimum 5 years of progressive experience in digital marketing, with at least 4 years in a leadership/managerial capacity.
  • Proven success in running high-performing digital campaigns with strong conversion metrics.
  • Strong grasp of marketing tools: Google Ads, Meta Ads, Google Analytics, SEMrush/Ahrefs, Mailchimp/Zoho/Hub Spot, Canva, and WordPress.
  • Ability to translate complex scientific concepts into engaging, simplified digital content.
  • Excellent communication, project management, and cross-functional collaboration skills.
Why Work With Us?
  • Be at the forefront of biotech education and digital transformation.
  • Take full ownership of your ideas and see them come to life.
  • Join a collaborative, mission-driven, and growth-focused team.
  • Opportunity to impact thousands of scientists, students, and innovators.
  • Performance-based growth, learning support, and flexible work culture.

 

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