Edutech Marketing Manager
1 week ago
About the Role:
The Offline Category Marketing Manager will develop and execute targeted marketing strategies to drive foot traffic and generate quality leads at our offline centers. This role combines traditional marketing methods with digital channels to maximize reach and engagement.
Key Responsibilities:
- Plan and launch impactful ATL and BTL marketing campaigns to increase walk-ins and brand awareness at offline centers.
- Utilize offline and online channels to generate high-quality leads for the sales team, optimizing for walk-in conversions.
- Partner with city heads and category teams to tailor campaigns based on local insights.
- Allocate resources effectively, monitor campaign KPIs, and adjust strategies based on performance.
Requirements:
- Bachelors degree in Marketing or a related field
- Proven track record in offline and digital marketing (3-5 years)
- Strong project management and data analysis skills
- Ability to work collaboratively across teams
Compensation Package:
The salary for this role is approximately $60,000 per year, including competitive performance incentives and growth opportunities.
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