Education Marketing Specialist
4 weeks ago
About the Role:
The Offline Category Marketing Manager position at Utkarsh Classes requires a professional who can develop and execute targeted marketing strategies to drive foot traffic and generate quality leads at our offline centers. This role involves combining traditional marketing methods with digital channels to maximize reach and engagement. Effective collaboration with city heads, category leads, and the core marketing team is critical for success.
Key Responsibilities:
- Create and launch impactful ATL and BTL marketing campaigns to increase walk-ins and brand awareness at offline centers.
- Use offline and online channels to generate high-quality leads for the sales team, optimizing for walk-in conversions.
- Work closely with city heads and category teams to tailor campaigns based on local insights.
- Efficiently allocate resources, monitor campaign KPIs, and adjust strategies based on performance.
Required Skills and Qualifications:
A bachelor's degree in Marketing or a related field is required. Experience in offline and digital marketing (3-5 years), strong project management and data analysis skills, ability to work collaboratively across teams, strategic thinking, analytics tool proficiency, MS Office, and creative problem-solving are highly valued.
Salary and Benefits:
This role offers a competitive salary of $60,000 - $80,000 per annum, performance incentives, and growth opportunities.
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