Edutech Marketing Strategist
2 weeks ago
Company Overview:
Utkarsh Classes is a leading education provider with a strong offline presence across multiple cities. We deliver high-quality coaching for competitive exams and academic courses.
Role Summary: The Offline Category Marketing Manager will develop and execute targeted marketing strategies to drive foot traffic and generate quality leads at our offline centers. This role combines traditional marketing (hoardings, banners, newspapers) and digital channels (YouTube, social media, Google Ads) to maximize reach and engagement. Close collaboration with city heads, category leads, and the core marketing team is essential.
Key Responsibilities:
- Plan and launch impactful ATL and BTL marketing campaigns to increase walk-ins and brand awareness at offline centers.
- Utilize offline and online channels to generate high-quality leads for the sales team, optimizing for walk-in conversions.
- Partner with city heads and category teams to tailor campaigns based on local insights.
- Allocate resources effectively, monitor campaign KPIs, and adjust strategies based on performance.
Requirements:
A bachelor's degree in Marketing or a related field is required. A proven track record in offline and digital marketing (3-5 years), strong project management and data analysis skills, ability to work collaboratively across teams, strategic thinking, analytics tool proficiency, MS Office, and creative problem-solving are desired.
Benefits:
A competitive salary, performance incentives, and growth opportunities make this a rewarding career choice.
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