EdTech Growth Marketing Strategist
2 days ago
About WsCube Tech
WsCube Tech is a pioneering EdTech company dedicated to empowering career aspirants through tech-powered career acceleration programs and courses.
We aim to create a scalable impact by bridging the skill gap and enabling professionals to crack global career opportunities. Our mission is to upskill 100 million career aspirants in deep demographics of 'Bharat' within the next five years.
Job Overview
We are seeking an experienced Growth Marketing Strategist to drive lead generation, enhance branding, and develop innovative strategies for our EdTech offerings. The ideal candidate should have a strong track record in growth marketing, paid campaigns, and cross-functional marketing initiatives.
Key Responsibilities:
- Lead Generation Strategy: Develop and execute effective lead generation strategies to optimize the marketing funnel and drive qualified leads for various programs.
- Data-Driven Insights: Utilize data-driven insights and analytics to refine targeting and improve ROI.
Brand Management:
- Enhance Brand Presence: Enhance WsCube Tech's brand presence across different marketing segments, ensuring consistent messaging and positioning.
- Market Identity: Lead branding efforts for both online and offline channels to create a strong market identity.
Marketing Campaign Leadership:
- Paid Digital Campaigns: Manage and oversee paid digital campaigns, social media strategy, and performance marketing.
- Marketing Tools: Leverage new-age marketing tools and platforms for impactful campaigns targeting diverse learner demographics.
Team Leadership & Collaboration:
- Team Leadership: Lead a high-performing marketing team, fostering innovation and creative strategies.
- Cross-Functional Collaboration: Collaborate closely with product, sales, and content teams to align marketing efforts with business goals.
Strategic Planning & Execution:
- Marketing Goals: Define marketing goals, KPIs, and roadmaps for scaling growth and market penetration.
- Strategic Initiatives: Ensure the execution of strategic initiatives to increase brand awareness and market reach.
EdTech Market Expertise:
- Trend Analysis: Stay up-to-date with EdTech trends, competitor strategies, and market dynamics.
- Innovative Solutions: Develop and implement innovative solutions to position WsCube Tech as a leading EdTech brand.
Estimated Salary: ₹25 lakhs - ₹30 lakhs per annum, depending on experience and qualifications.
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