Email Marketing Specialist for B2B Lead Generation
1 week ago
We are a financial services platform that leverages technology to offer our customers seamless and user-friendly products related to banking, loans, and investments. So whether it's a savings account, credit cards, investments and payments, it's all on Jupiter.
Our journey so far: Jupiter was founded in 2019 by Jitendra Gupta. Best known as Citrus Pay's founder, Jiten found himself wondering why personal finance experiences were not customer-centric when everything else like food ordering and entertainment were. That's how our journey began in 2019, with a simple, powerful idea : to create a modern, customer-centric experience that empowers individuals when it comes to their money.
From our humble beginnings, we've strived relentlessly to make managing money easier. In 2021 when we launched we had a waitlist with over 100,000 people eager to experience the world of Jupiter - and within 10 months we crossed 1 million users. Today, we have 2.7 million + happy users on Jupiter.
We're now looking for a motivated and savvy Email Marketing Specialist for B2B lead generation to join our corporate salary team. The ideal candidate will have a deep understanding of email marketing and a proven track record of generating leads at scale through this channel. This role also involves managing additional lead-generation channels to help us scale our efforts at Jupiter.
The successful candidate will develop data-driven email marketing strategies aligned with quarterly presales targets, segment audiences based on key personas and behaviors, and establish KPIs such as open rates, click-through rates, and conversion rates to measure campaign effectiveness.
Craft compelling subject lines, body copy, and CTAs tailored to specific target audiences, conduct A/B testing to optimize engagement, and maintain mobile-responsive, user-friendly email templates that adhere to brand guidelines.
This is a challenging yet rewarding role that requires strong analytical skills to assess and interpret campaign performance metrics, excellent written communication skills for creating engaging email content, and a strong organizational ability to manage multiple campaigns simultaneously.
Why you should work with us:
- We value people who take ownership and see projects through to completion
- We appreciate those who can participate in healthy conflict and commit to every decision as if it were their own
- We consistently set higher standards and encourage continuous learning, growth, and improvement
We estimate the salary for this position to be around $80,000-$120,000 per year, depending on qualifications and experience.
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