Retention Marketing Manager
1 day ago
We are seeking a highly skilled Retention Marketing Manager to join our team at Truemeds. As a key member of our growth marketing team, you will be responsible for leading and accelerating our efforts around engaging and retaining existing customers and driving substitution for medicines.
The ideal candidate will have a deep understanding of digital analytics and consumer behavior, as well as hands-on experience with tools like MoEngage and Clevertap. You will work closely with cross-functional teams to optimize customer journeys and apply growth principles to drive performance.
Key Responsibilities:
- Drive the end-to-end customer lifecycle journey through various engagement and retention strategies across customer cohorts.
- Execute and manage key reactivations mediums like push/SMS/email/WhatsApp and in-app and web channels.
- Analyze data to understand key pain points, effective communication, and ideal conversion times.
- Work closely with the creative team to define email/WhatsApp templates for campaigns.
- Analyze results, highlight learning, synthesize recommendations, and drive growth strategy.
Requirements:
- Graduate or postgraduate degree.
- 2-3 years of experience in creating mobile/web application journeys and campaigns on tools like MoEngage and Clevertap.
- In-depth knowledge and hands-on experience of digital analytics and an understanding of consumer behavior.
- Excellent copywriting skills to produce high-quality copies for marketing campaigns and journeys.
- Data-driven with strong problem-solving and analytical skills.
About Truemeds:
Truemeds is a technology-driven, telehealth platform that aims to reduce healthcare expenses multifold and improve healthcare outcomes by democratizing medicine purchases in India. We aim to make healthcare affordable and accessible to all, and we believe that our vision aligns perfectly with your passion for delivering exceptional customer experiences.
Estimated Salary: ₹25,00,000 - ₹35,00,000 per annum based on location and experience.
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