Retention Marketing Manager

5 days ago


Mumbai, Maharashtra, India Truemeds Full time
Job Description

We are seeking a skilled Retention Marketing Manager to lead our efforts in engaging and retaining existing customers, driving substitution for medicines, and managing end-to-end funnel stage metrics.

Key Responsibilities:
  • Drive the end-to-end customer lifecycle journey through various engagement and retention strategies across customer cohorts.
  • Execute and manage key reactivations mediums like Push/SMS/Email/WhatsApp and In-app and Web channels.
  • Identify customer personas, create relevant customer cohorts, and target these customers effectively across channels.
  • Create a CRM plan using user segmentation to create custom communications pushing users down the funnel.
  • Analyze data to understand key pain points, effective communication, ideal conversion times, etc.
About Truemeds

Truemeds is a technology-driven telehealth platform aiming to reduce healthcare expenses and improve healthcare outcomes by democratizing medicine purchases in India. Our vision is to make healthcare affordable and accessible to all.

Requirements:
  • Graduate or Postgraduate degree
  • 2-3 years of experience in creating mobile/web application journeys & campaigns on tools like MoEngage, Clevertap, etc.
  • In-depth knowledge of digital analytics and consumer behavior
  • Excellent copywriting skills to produce high-quality copies for marketing campaigns
  • Data-driven with strong problem-solving and analytical skills
Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum

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