Retention Marketing Manager
5 days ago
We are seeking a skilled Retention Marketing Manager to lead our efforts in engaging and retaining existing customers, driving substitution for medicines, and managing end-to-end funnel stage metrics.
Key Responsibilities:- Drive the end-to-end customer lifecycle journey through various engagement and retention strategies across customer cohorts.
- Execute and manage key reactivations mediums like Push/SMS/Email/WhatsApp and In-app and Web channels.
- Identify customer personas, create relevant customer cohorts, and target these customers effectively across channels.
- Create a CRM plan using user segmentation to create custom communications pushing users down the funnel.
- Analyze data to understand key pain points, effective communication, ideal conversion times, etc.
Truemeds is a technology-driven telehealth platform aiming to reduce healthcare expenses and improve healthcare outcomes by democratizing medicine purchases in India. Our vision is to make healthcare affordable and accessible to all.
Requirements:- Graduate or Postgraduate degree
- 2-3 years of experience in creating mobile/web application journeys & campaigns on tools like MoEngage, Clevertap, etc.
- In-depth knowledge of digital analytics and consumer behavior
- Excellent copywriting skills to produce high-quality copies for marketing campaigns
- Data-driven with strong problem-solving and analytical skills
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