Senior Business Development Marketing Manager

2 weeks ago

Pune, Maharashtra, India Birlasoft Full time
About Birlasoft: A Leader in Digital Transformation

Birlasoft is a powerhouse where domain expertise, enterprise solutions, and digital technologies converge to redefine business processes. We take pride in our consultative and design thinking approach, driving societal progress by enabling our customers to run businesses with unmatched efficiency and innovation.

As part of the CK Birla Group, a multibillion-dollar enterprise, we boast a 12,500+ professional team committed to upholding the Group's 162-year legacy. Our core values prioritize Diversity, Equity, and Inclusion (DEI) initiatives, along with Corporate Sustainable Responsibility (CSR) activities, demonstrating our dedication to building inclusive and sustainable communities.

Job Description

The Senior Business Development Marketing Manager will be responsible for developing and executing marketing strategies that drive growth and revenue. The ideal candidate will have a strong presence, excellent communication skills, and the ability to build relationships with key stakeholders.

The successful candidate will achieve the goal of increasing brand visibility, creating demand among targeted customers and partners, and preparing market-ready services. This role reports directly to the Head of Business Marketing.

Key Responsibilities:
  • Develop and execute marketing strategies to drive business growth and revenue
  • Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales-qualified pipeline
  • Support external-facing proposition development and create external-facing marketing & sales collateral for all propositions
  • Work directly with practice/verticals to develop case studies, press releases, testimonials, content marketing assets
  • Create content working with writing agencies and SMEs
  • Custodian of web and social media content for all matters related to the practice/BU
  • Plan and execute effective and measurable omni-channel marketing campaigns
  • Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand PPC, SEM, Paid social
  • Create deal pipeline and focus on business development by working closely with inside sales
  • Work with analyst teams to manage influencer reach-out, covering BU analysts, advisory firms
  • Work with relevant OEMs/alliances for joint GTM activities
Preferred Candidate Profile:
  • 10-12 years marketing experience
  • Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals
  • Skilled in creating and managing strategic marketing efforts to consistently increase quality leads from all sources - online & traditional
  • Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc.
  • Ability to think strategically both from marketing and organizational perspective
  • Ability to effectively collaborate with top and mid-tier leadership
  • Meticulous with detail and analytics
  • Experience in planning and executing virtual events/webinars
  • Flair for content marketing

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