Strategic B2B Marketing Lead
1 week ago
About SHAMLA TECH SOLUTIONS
We are a fast-growing tech company delivering cutting-edge AI, blockchain, and digital transformation solutions.
As a leading provider of end-to-end solutions across Web 3.0, including AI, Cryptocurrency development, Wallet/Exchange Platforms Developments, Blockchain application developments across various domains, and Metaverse gaming products, we are seeking a dynamic Digital Marketing Lead to drive our marketing strategies and generate high-quality leads for our B2B services.
Job Overview
The successful candidate will have an in-depth understanding of B2B customer search behaviours and be skilled in optimizing campaigns for an excellent return on investment (ROI).
Key Responsibilities:
- Develop, implement, and optimize a data-driven digital marketing strategy aimed at lead generation for B2B customers.
- Identify key customer segments and develop tailored marketing campaigns across search engines, social media, email, and other digital channels.
- Manage SEO/SEM, PPC campaigns, and social media advertising to maximize visibility and engagement.
- Analyze customer search mechanisms and behaviour to continuously improve strategies.
- Use marketing automation tools to nurture and convert leads.
- Develop content marketing strategies, including blogs, case studies, and whitepapers, that appeal to B2B audiences.
- Track and report on KPIs to measure the effectiveness of campaigns and drive continuous improvement.
- Collaborate with sales and product teams to align marketing strategies with business goals.
Qualifications:
- Proven experience (5+ years) in digital marketing with a focus on B2B lead generation.
- Strong understanding of SEO, SEM, PPC, and content marketing.
- Experience with marketing automation tools like HubSpot, Marketo, etc.
- Data-driven mindset with a focus on analytics and ROI optimization.
- Ability to develop and execute multi-channel marketing campaigns.
- Strong project management and organizational skills.
- Excellent communication and leadership skills.
Estimated Salary: $80,000 - $110,000 per year, depending on experience and qualifications.
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