Strategic B2B Marketing Lead

1 week ago


Coimbatore, Tamil Nadu, India SHAMLA TECH SOLUTIONS Full time

About SHAMLA TECH SOLUTIONS

We are a fast-growing tech company delivering cutting-edge AI, blockchain, and digital transformation solutions.

As a leading provider of end-to-end solutions across Web 3.0, including AI, Cryptocurrency development, Wallet/Exchange Platforms Developments, Blockchain application developments across various domains, and Metaverse gaming products, we are seeking a dynamic Digital Marketing Lead to drive our marketing strategies and generate high-quality leads for our B2B services.

Job Overview

The successful candidate will have an in-depth understanding of B2B customer search behaviours and be skilled in optimizing campaigns for an excellent return on investment (ROI).

Key Responsibilities:

  • Develop, implement, and optimize a data-driven digital marketing strategy aimed at lead generation for B2B customers.
  • Identify key customer segments and develop tailored marketing campaigns across search engines, social media, email, and other digital channels.
  • Manage SEO/SEM, PPC campaigns, and social media advertising to maximize visibility and engagement.
  • Analyze customer search mechanisms and behaviour to continuously improve strategies.
  • Use marketing automation tools to nurture and convert leads.
  • Develop content marketing strategies, including blogs, case studies, and whitepapers, that appeal to B2B audiences.
  • Track and report on KPIs to measure the effectiveness of campaigns and drive continuous improvement.
  • Collaborate with sales and product teams to align marketing strategies with business goals.

Qualifications:

  • Proven experience (5+ years) in digital marketing with a focus on B2B lead generation.
  • Strong understanding of SEO, SEM, PPC, and content marketing.
  • Experience with marketing automation tools like HubSpot, Marketo, etc.
  • Data-driven mindset with a focus on analytics and ROI optimization.
  • Ability to develop and execute multi-channel marketing campaigns.
  • Strong project management and organizational skills.
  • Excellent communication and leadership skills.

Estimated Salary: $80,000 - $110,000 per year, depending on experience and qualifications.



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