Enterprise Software Product Marketing Leader

2 days ago

Coimbatore, Tamil Nadu, India Kovai Full time
Unlock Your Potential as a Senior Product Marketer at Kovai

We are Kovai, a pioneering force in the world of enterprise software and B2B SaaS solutions. Our mission is to empower businesses worldwide with cutting-edge technology that redefines the B2B landscape.

About the Role:
  • Develop strategic product messaging that sets our products apart from competitors in the market.
  • Collaborate with sales and marketing teams to communicate the value of new products and services using various tools and collateral.
  • Conduct market and customer research, analyze competitor products, and develop strategies to position our product for success.
  • Design and implement demand generation strategies to drive awareness and organic demand.
  • Create engaging content for various platforms to showcase our products and solutions.
  • Represent Kovai as a thought leader and spokesperson for our products.
  • Play a key role in understanding our product road map, planning go-to-market activities, and creating strategies for feature discovery.
About You:
  • Bachelor's degree in Marketing or related field.
  • A minimum of 5 years of experience in B2B software marketing, preferably with SaaS experience.
  • Proven track record of developing marketing plans that encompass strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
  • Experience initiating and driving a range of GTM programs, including webinars, trade shows, social media, content marketing, etc., for a global market.
  • Excellent written and verbal communication skills, with an eye for quality and attention to detail.
  • Ability to effectively lead, inspire, and mentor direct and indirect reports.
  • Strength in collaborating with cross-functional teams across geographies, including executive management, product management, operations, sales, and marketing.
  • Self-directed, organized team player capable of hands-on-execution as well as long-term business planning.
  • Metric-driven, comfortable working with data to draw and share insights with stakeholders.
  • Experience creating highly leveraged sales tools, training, and collateral.
Salary: $120,000 - $150,000 per annumAbout Kovai:

Kovai is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. We stand firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.

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