Senior Product Marketing Strategist

3 days ago


Coimbatore, Tamil Nadu, India Kovai Full time
Product Marketing Role at Kovai.co

Kovai.co is a pioneering technology company that has been revolutionizing the world of enterprise software and B2B SaaS. We are a powerhouse of innovation, delivering best-in-class enterprise software and game-changing SaaS solutions across industries.

We are seeking an experienced Senior Product Marketer to join our team. This role will be responsible for developing product messaging that differentiates our products and services from others in the market. The ideal candidate will have a deep understanding of B2B software marketing and experience in creating marketing plans that encompass strategy, customer research, competitive analysis, product requirements, messaging, and pricing.

Key Responsibilities:

  • Product Messaging and Positioning: Develop product messaging that differentiates Kovai.co products and services from others in the market
  • Enabling Sales: Communicate the value of new products and services to the sales and marketing team using various tools and collateral
  • Market, Customer, and Competitor Analysis: Perform market and customer segment research, analyze competitor products, and develop strategies to position the product
  • Demand Generation: Develop the strategy for and manage the marketing programs that drive awareness and organic demand
  • Content Development: Conceptualize and create unique product and solution content for various platforms
  • Evanegelism: Serve as a company spokesperson and go-to thought leader for Kovai.co
  • Product Releases: Involve in understanding the product road map, plan and lead go-to-market activities, and create strategies for feature discovery

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