Senior Product Strategist

3 weeks ago


Coimbatore, Tamil Nadu, India Kovai Full time
About Kovai.co

Kovai.co is a pioneering force in the world of enterprise software and B2B SaaS, driving innovation and excellence in software solutions across industries.

Our Mission

We're committed to empowering businesses worldwide with our award-winning SaaS solutions, fueling growth, and redefining the B2B landscape.

Our Products
  • Biztalk - Revolutionizing business integration
  • Turbo - Accelerating business processes
  • Document - Enhancing document management
Job Description

We're seeking a highly skilled Senior Product Marketer to join our team. As a key player in our marketing strategy, you'll develop and execute plans that drive awareness and demand for our products and services.

Key Responsibilities:

  • Develop product messaging that differentiates Kovai.co products and services
  • Communicate the value of new products and services to sales and marketing teams
  • Perform market and customer segment research, analyze competitor products, and develop positioning strategies
  • Develop and manage marketing programs that drive awareness and organic demand
  • Conceptualize and create unique product and solution content for various platforms
  • Collaborate with cross-functional teams to drive successful product releases
Requirements
  • B2B software marketing experience, preferably in SaaS
  • Proven experience creating marketing plans and executing global GTM programs
  • Excellent English presentation, written, and verbal communication skills
  • Ability to lead, inspire, and mentor direct and indirect reports
  • Strong collaboration skills with cross-functional teams
About Us

Kovai.co is committed to building a diverse and inclusive workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all.



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