Digital Marketing Operations Manager, Customer Experience Specialist

1 day ago


Gurgaon, Haryana, India Lifelancer Full time
Job Title: Digital Marketing Operations Manager, Customer Experience Specialist

A highly skilled Digital Marketing Operations Manager is required to join our team at Lifelancer. This exciting opportunity will see you driving the implementation and effectiveness of omni-channel customer outreach across platforms to enhance customer reach and improve customer experience.

You will be accountable for bringing commercial success with a focus on tracing and optimizing success factors.

This role offers a unique chance to work with a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare sector.

We are looking for a candidate who possesses passion, innovative solutions and a commitment to improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases.

The ideal candidate will have experience of organising paid ads in platforms like Google, social media, 3rd party websites, remarketing, etc. with minimum annual budget spent of 1 cr.

Key responsibilities will include:
  • Co-create and drive omni-channel digital campaigns across website, social media, marketing automation tools and all other relevant tools to deliver strong Return on Investment (RoI)
  • Construct Go-To-Market plans as per business objectives
  • Design workflows and customer journey for the campaigns
  • Develop customer segmentation and buyer's personas
  • Maintain customer database for effective outreach
  • Track industry trends and provide innovative approach towards customer engagement
  • Align with business units for streamlining digital adoption and add value

Salary: ₹8,00,000 - ₹10,00,000 per annum

Required Skills and Qualifications:
  • Bachelor’s degree in Marketing or related field
  • Experience of working in digital marketing for at least 3 years
  • Strong understanding of content marketing
  • Knowledge of platforms like Salesforce, Marketo, HubSpot, Adobe Experience Manager, etc.

Benefits:
We offer our employees a clear direction and career pathway for development, transparent and rigorous talent processes that are inclusive, deeply embedded in trust, aligned with our culture, and enable us to achieve strategic imperatives of the organization.

This role presents an exceptional opportunity to become part of a dynamic team and contribute to the growth and success of Lifelancer.

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