Senior Brand Marketing Strategist

4 days ago

Kolkata, West Bengal, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

Job Title: Brand Executive

The ideal candidate will be a creative and data-driven marketer who is passionate about building brands. They will have experience in executing marketing strategies and managing digital presence.

This hands-on role involves driving brand growth, developing comprehensive brand marketing strategies, and ideating campaigns from concept to completion. The successful candidate will ensure that the brand remains consistent across all platforms.

Key responsibilities include managing social media platforms, creating and scheduling content, responding to inquiries, and engaging with the community. Additionally, they will serve as the primary point of contact for external agencies and consultants, approving designs, content, and paid media creatives to maintain brand consistency.

Daily analysis using data from analytics platforms, tracking key performance indicators (KPIs), and preparing performance reports are also essential tasks. Furthermore, the candidate will maintain and allocate paid media budgets, collaborate with hired agencies on keyword research, and approve SEO blog content.

Requirements include:

  • Minimum 2-3 years of experience in brand marketing or a similar role.
  • Proven experience managing social media accounts and paid media campaigns.
  • Strong understanding of brand management principles and digital marketing trends.
  • Excellent written and verbal communication skills.
  • Ability to work both independently and collaboratively with agencies and internal teams.

Preferred qualifications include experience with SEO best practices, proficiency with analytics tools, and experience in a B2C or retail environment.

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