Brand Strategist

1 day ago


Kolkata, West Bengal, India Sundew Full time

Sundew is a leading digital transformation firm with a 18-year legacy of excellence. Our core competencies lie in digital strategy, application development, and product engineering.

This role is pivotal to our mission of enhancing brand visibility and engagement across various platforms. The ideal candidate will have a strong background in an agency environment, experience working with enterprise-level companies and brands, and exposure to clients in the USA, Middle East, and UK. Confidence, fluency in communication, and a strategic mindset are essential.

Key Responsibilities:

Brand Strategy Development :

Understand business requirements for projects

Develop and implement comprehensive brand strategies to enhance market position and appeal to target audiences.

Ensure brand consistency across all marketing channels and customer touchpoints.

Conduct market research and competitive analysis to identify trends and customer needs, shaping brand strategy accordingly.

Content Strategy & Creation:

Lead the development of content strategies across digital and offline platforms, aligning with overall brand objectives.

Create, curate, and manage high-quality content, including blog posts, case studies, social media posts, videos, etc.

Collaborate with internal teams and external partners to produce compelling and relevant content.

Campaign Management:

Planned and executed integrated marketing campaigns to drive brand awareness, lead generation, and customer engagement.

Monitor and analyze campaign performance, providing insights and recommendations for optimization.

Social Media Strategy:

Develop and execute social media strategies to increase brand visibility and community engagement.

Manage social media accounts, including content planning, publishing, and community interaction.

Track and report on social media performance metrics to gauge effectiveness.

Brand Messaging & Positioning:

Develop and refine the brand voice, ensuring consistent messaging across all communication channels.

Create messaging frameworks that communicate the company's value proposition and unique differentiators.

Executive Reporting to Management: Analytics & Reporting:

Monitor and evaluate the success of branding and content initiatives through key performance indicators (KPIs).

Provide regular performance reports to senior management, adjusting strategies to meet business goals.

Required Skill Sets:

Bachelor's degree in Marketing, Communications, Journalism, or a related field; Master's degree is a plus.

At least 6+ years of experience in brand strategy, content creation, and digital marketing, preferably in the IT or technology sector.

Should be able to lead a team of min. ten members. Must be strong with client communication.

Strong understanding of digital marketing, content strategy, social media management, basics of SEO and SEM, and marketing strategies.

Exceptional written and verbal communication skills with a keen eye for detail.

Strategic and creative thinking with a data-driven approach to decision-making.

Strong project management skills, capable of managing multiple projects simultaneously with experience in the IT industry.

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their relevant experience and explaining how they meet the specified requirements.

Sundew is an equal opportunity employer.

We encourage candidates of all backgrounds to apply.



  • Kolkata, West Bengal, India beBeeCreative Full time ₹ 70,00,000 - ₹ 1,00,00,000

    Job Title: Senior Copy StrategistWe're looking for a creative leader to drive innovative solutions for our digital and mainline campaigns. As a Senior Copy Strategist, you'll lead a team, create impactful ideas, and ensure brand voice consistency across platforms.

  • Content Strategist

    6 hours ago


    Kolkata, West Bengal, India beBeeCreative Full time ₹ 8,00,000 - ₹ 12,00,000

    Job Title: Content StrategistWe are seeking a skilled content strategist to join our team. This is an exciting opportunity to work with leading digital advertising agencies and contribute to the development of global brands.The successful candidate will be responsible for creating high-quality copy that meets the standards set by the agency and the client....


  • Kolkata, West Bengal, India beBeeLeadership Full time ₹ 8,00,000 - ₹ 15,00,000

    Lead Visual StrategistThe role involves overseeing visual strategy and managing a team of creatives.Proven expertise in Visual Strategy, Creative Direction, and Brand DevelopmentExperience in Art Direction and Graphic Design with strong leadership skillsExcellent communication and presentation skills to manage client expectations and brand standardsAbility...


  • Kolkata, West Bengal, India beBeeStrategist Full time ₹ 30,00,000 - ₹ 40,00,000

    Job OverviewWe are seeking a skilled Brand Strategist to drive our creative team's growth and success. This individual will provide guidance, ideas, and strategies to launch new projects, monitor their progress, and implement their creative vision.The ideal candidate will have a strong understanding of luxury brands, as they will be responsible for building...


  • Kolkata, West Bengal, India beBeeAmazon Full time ₹ 10,00,000 - ₹ 15,00,000

    Job TitleA Senior Amazon Advertising Strategist is required to lead and execute comprehensive campaigns across multiple brands on Amazon.


  • Kolkata, West Bengal, India beBeeLeadership Full time ₹ 9,00,000 - ₹ 12,00,000

    Marketing Leadership RoleThis is a full-time on-site marketing leadership position located in Kolkata for a Head of Brand Marketing. The role involves developing and executing brand marketing strategies to enhance brand awareness and establish a strong market presence.Daily tasks include overseeing brand strategy and management, coordinating marketing...


  • Kolkata, West Bengal, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

    Key Brand Positioning SpecialistSundew is a leading digital transformation firm with 18 years of expertise in delivering high-quality solutions. Our core competencies lie in digital strategy, application development, and product engineering.This role is crucial to our mission of enhancing brand visibility and engagement across various platforms. The ideal...


  • Kolkata, West Bengal, India beBeeBrand Full time ₹ 10,00,000 - ₹ 15,00,000

    Job Title: Brand SpecialistWe are seeking a talented and experienced professional to join our team as a Brand Specialist. In this role, you will be responsible for defining the brand's positioning, voice, and long-term vision while driving product development, marketing, and customer loyalty initiatives.Key Responsibilities:Brand Strategy & Identity:Define...


  • Kolkata, West Bengal, India beBeeBusiness Full time ₹ 5,00,000 - ₹ 10,00,000

    Client Growth Associate Job SummaryWe are seeking a dynamic and ambitious individual to drive business growth by leveraging innovative strategies and tactics.About the RoleServe as the primary point of contact between the client and our organization, ensuring seamless communication and timely delivery of services.Manage client expectations and organize...


  • Kolkata, West Bengal, India beBeeDigital Full time ₹ 9,00,000 - ₹ 12,00,000

    Job Title: Brand Strategist & E-commerce ManagerJob Summary:We are seeking a highly skilled and experienced professional to lead our brand strategy and e-commerce initiatives. As a key member of our team, you will be responsible for defining the brand's positioning, voice, and long-term vision while driving product development, marketing, and customer...