Elevate Business Leaders' Personal Brands

1 day ago

Kolkata, West Bengal, India beBeeLeadership Full time ₹ 12,00,000 - ₹ 16,00,000
Personal Branding Strategist

We are seeking a highly skilled Personal Branding Strategist to manage and amplify the personal brand of business leaders across various digital platforms.

About the Role

This is a unique opportunity for an experienced professional to join our team and make a meaningful impact in the development of our business leaders' personal brands.

Key Responsibilities:
  1. Content Strategy & Planning:
    • Create and maintain a content calendar tailored to the business leader's areas of expertise, interests, and business updates.
    • Align content themes with current trends, industry news, company milestones, and leadership values.
    • Research and pitch content ideas (articles, posts, videos) in sync with the leader's tone and goals.
  2. Content Creation & Publishing:
    • Develop high-quality, engaging content including posts, tweets, articles, thought leadership blogs, short videos, and story captions.
    • Create impactful carousels, infographics, and quotes that resonate with target audiences (decision-makers, industry professionals, etc.).
    • Collaborate with graphic/video teams to produce multimedia content.
  3. Social Media Management:
    • Manage business leader's social media presence on relevant platforms.
    • Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
    • Track content performance metrics and suggest optimizations.
  4. Personal Brand Growth:
    • Ensure consistent tone, style, and branding across all platforms.
    • Grow business leader's following organically using content hooks, engagement strategies, and relevant hashtags.
    • Engage with other thought leaders and communities to increase visibility.
  5. Research & Thought Leadership:
    • Conduct industry research and competitor benchmarking for better positioning of the business leaders.
    • Identify speaking opportunities, collaborations, and panel features aligned with business leader branding.
  6. Executive Support & Confidentiality:
    • Coordinate closely with the business leader's office for approvals and internal alignment.
    • Handle all content and communication with discretion, ensuring brand integrity and privacy.

Benefits

This role offers a range of benefits, including:

  1. A dynamic and supportive work environment.
  2. Ongoing training and professional development opportunities.
  3. A competitive salary and benefits package.

Requirements

To be successful in this role, you will need:

  1. A strong understanding of personal branding principles and practices.
  2. Excellent writing and content creation skills.
  3. Proven experience in social media management and content strategy.
  4. Strong analytical and problem-solving skills.

What We Offer

We offer a range of benefits, including a dynamic and supportive work environment, ongoing training and professional development opportunities, and a competitive salary and benefits package.

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