Senior Brand Strategist
3 days ago
About the Role:
We are seeking a highly driven and experienced professional to launch and manage assigned brands in the specialty segment.
Key Responsibilities:
- Brand Launch & Growth: Successfully launch assigned brands in the specialty segment as per brand strategy.
- Drive consistent achievement of patients on therapy, unit, and value targets.
- Customer Engagement & KOL Development: Ensure optimal customer coverage and strengthen Key Opinion Leader (KOL) relationships in the assigned territory.
- Initiate and execute compliant medico-marketing activities to support brand visibility and adoption.
- Business Planning & Execution: Proactively plan and implement immediate and medium-term business strategies for the region.
- Monitor distribution channels to ensure seamless product availability and high-quality services for all stakeholders.
- Market Intelligence & Reporting: Collect, analyze, and report market insights, competitor activities, and customer feedback to Head Office.
- Recommend actionable strategies to optimize performance in line with business objectives.
Qualifications & Experience:
Graduate/Postgraduate in Life Sciences, Pharmacy, or Business Management (preferred).
Minimum 3+ years of experience in specialty segment sales.
Proven track record of selling premium brands is essential.
Strong relationship management skills with KOLs and key stakeholders.
Excellent communication, negotiation, and strategic planning skills.
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