Senior Digital Marketing Strategist

20 hours ago

Kolkata, West Bengal, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 15,00,000
Senior Digital Marketing Strategist

A senior digital marketing strategist is required to drive our brand's online presence and support business growth.

The ideal candidate will develop and implement digital marketing strategies, leveraging SEO, social media, content creation, campaign management, and branding initiatives.

Key responsibilities include:

  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Manage social media business pages (Facebook, Instagram, LinkedIn) using automation tools for efficiency.
  • Plan and execute the company's SEO strategy including audits, on-page, off-page, and technical SEO.
  • Create and manage engaging digital content (text, graphics, images, and videos).
  • Develop and execute social media and digital campaigns across multiple platforms.
  • Build a strong online presence through blogging, social media management, and email marketing.
  • Plan and run online advertising campaigns (Google Ads, Facebook Ads).
  • Analyze campaign data using Google Analytics and present performance reports.
  • Develop branding strategies to enhance company positioning and client engagement.
Requirements:
  • Excellent written and verbal communication skills.
  • Expertise in SEO (on-page, off-page, technical).
  • Strong skills in social media handling and automation.
  • Hands-on experience with graphic design tools (Adobe Photoshop, Illustrator, Canva).
  • Video creation, editing, and publishing skills.
  • Strong working knowledge of Google Analytics, Search Console, and SEO reporting tools.
  • Proficiency in running ad campaigns on Google Ads, Facebook Ads.
  • Knowledge of WordPress web design.
  • Proficiency in Excel and PowerPoint presentations.

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