Senior Brand Strategist

12 hours ago

Kolkata, West Bengal, India beBeeBrandInsights Full time ₹ 1,00,00,000 - ₹ 2,50,00,000
Key Brand Positioning and Consumer Insights Role

The ideal candidate will analyze brand positioning to identify growth opportunities and enhance consumer engagement.

Main Responsibilities:
  • Develop a deep understanding of the company's vision and mission to align with brand objectives.
  • Translate brand elements into actionable marketing strategies.
  • Lead creative development to motivate target audiences to take action.
  • Establish performance specifications, cost parameters, market applications, and sales estimates.
  • Measure and report the performance of all marketing campaigns, assessing ROI and key performance indicators (KPIs).
  • Monitor market trends, conduct consumer research, and assess competitors' activities.
  • Oversight of new and ongoing marketing and advertising initiatives.
  • Monitoring product distribution and consumer reactions.
  • Develop innovative growth strategies to drive business success.

Job Requirements:

  • Strong analytical skills for brand positioning and consumer insights.
  • Excellent communication skills for effective alignment with brand objectives.
  • Ability to develop actionable marketing strategies from brand elements.
  • Leadership skills for creative development and motivating target audiences.
  • Proficiency in establishing performance specifications and monitoring market trends.

Benefits:

  • Opportunity to work in a dynamic brand environment.
  • Chance to develop innovative growth strategies.
  • Creative freedom for developing marketing initiatives.

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