Senior Brand Strategist

3 days ago

Kolkata, West Bengal, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 1,51,55,000
Job Opportunity

We are seeking a skilled Trade Marketing Specialist to join our team in Kolkata, India.

The ideal candidate will have experience in trade marketing, preferably with a beverages or FMCG background. They will be responsible for developing and executing brand strategies, managing trade marketing investments, and contributing to the company's goals and objectives.

Main Responsibilities:
  • Ensure alignment across the Sales and Marketing organizations on regional sales team asks and marketing initiatives, including coordination with Customer Marketing and budget management.
  • Lead in-market delivery of all trade facing brand activities in partnership with Consumer/Customer Marketing teams, as defined in the IAP, ensuring executional excellence.
  • Develop and implement effective trade marketing plans that drive equity, brand awareness and recruitments.
Key Skills and Experience:
  • Commercial or trade marketing experience preferably with a Beverages/ FMCG / alco- beverage industry. Drinks and Lifestyle Category experience is an advantage.
  • Excellent commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of promotional activity and through-the-line activation.
  • Ability to multitask and engage effectively with various stakeholders.
Personal Qualities:
  • Globally minded and able to demonstrate cross-cultural understanding and sensitivity.
  • Great communication skills and gravitas with the ability to present credibly to local and global stakeholders.
  • Strong analytical and problem-solving skills.

This role requires extensive travelling and the ability to work effectively in a matrix environment. We are committed to providing our employees with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more.

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