Transformational Brand Strategist

1 day ago

Kolkata, West Bengal, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Key Brand Positioning Specialist

Sundew is a leading digital transformation firm with 18 years of expertise in delivering high-quality solutions. Our core competencies lie in digital strategy, application development, and product engineering.

This role is crucial to our mission of enhancing brand visibility and engagement across various platforms. The ideal candidate will have experience working with enterprise-level companies and brands, and exposure to clients in the USA, Middle East, and UK. Excellent communication skills and a strategic mindset are essential for success.

  • Main Responsibilities:
  • Brand Strategy Development:
    • Understand business requirements for projects and develop comprehensive brand strategies to enhance market position and appeal to target audiences.
    • Ensure brand consistency across all marketing channels and customer touchpoints.
    • Conduct market research and competitive analysis to identify trends and customer needs, shaping brand strategy accordingly.
  • Content Creation and Management:
    • Lead the development of content strategies across digital and offline platforms, aligning with overall brand objectives.
    • Create, curate, and manage high-quality content, including blog posts, case studies, social media posts, videos, etc.
    • Collaborate with internal teams and external partners to produce compelling and relevant content.
  • Campaign Planning and Execution:
    • Plan and execute integrated marketing campaigns to drive brand awareness, lead generation, and customer engagement.
    • Monitor and analyze campaign performance, providing insights and recommendations for optimization.
  • Social Media Engagement:
    • Develop and execute social media strategies to increase brand visibility and community engagement.
    • Manage social media accounts, including content planning, publishing, and community interaction.
    • Track and report on social media performance metrics to gauge effectiveness.
  • Brand Messaging and Positioning:
    • Develop and refine the brand voice, ensuring consistent messaging across all communication channels.
    • Create messaging frameworks that communicate the company's value proposition and unique differentiators.
  • Performance Metrics and Reporting:
    • Monitor and evaluate the success of branding and content initiatives through key performance indicators (KPIs).
    • Provide regular performance reports to senior management, adjusting strategies to meet business goals.

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