Trade Brand Strategist

2 days ago

Kolkata, West Bengal, India beBeeBrandAdvocate Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Opportunity

As a Trade Marketing Executive/Senior Trade Marketing Executive, you will play a key role in elevating our portfolio of brands by driving sales and market share.

About You

You will be responsible for developing, executing, and monitoring events/activations designed to increase brand presence and drive business results. This includes managing trade marketing investments and initiatives execution.

Key Responsibilities
  • Collaborate with Consumer Marketing to ensure alignment across Sales and Marketing organizations on regional sales team asks and marketing initiatives.
  • Lead in-market delivery of all trade-facing brand activities in partnership with Consumer/Customer Marketing teams, ensuring executional excellence.
  • Manage activation planning and budgeting to drive equity, brand awareness, and recruitments.
  • Work closely with key customers to provide category and shopper insights to drive performance.
  • Evaluate trade promotion levels to achieve maximum returns.
  • Support effective matrix working across customer marketing and regional sales teams.
Required Skills
  • Experience in planning & execution of activations, leveraging new/emerging channels for recruitments, promotions, events, agency management etc.
  • Commercial or trade marketing experience preferably with a Beverages/ FMCG / alco-beverage industry. Drinks and Lifestyle Category experience is an advantage.
  • Strong commercial acumen and ability to translate great brand strategies into tangible commercial advantages.
  • Ability to interpret marketing vision and drive value-adding insights to increase market share or drive volumes.
  • Strong analytical & financial skills and budget management experience.
  • Excellent presentation skills with strong interpersonal leadership and team management skills.
  • Ability to communicate at different organization levels.

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