Luxury Customer Marketing Manager
1 month ago
Job Summary:
The Assistant Manager – Luxury Customer Marketing will be responsible for driving customer marketing initiatives for the luxury portfolio in the North RPC region. The role will focus on delivering strategic imperatives for growth, including volume share and incremental net sales value (NSV) for the retained portfolio.
Key Responsibilities:
- Develop and execute customer marketing strategies for the luxury portfolio, aligned with the company's commercial sales team and regional customer marketing teams.
- Manage budgets and resources to ensure effective execution of marketing initiatives, including consumer-facing activations, brand visibility, and events.
- Collaborate with creative agencies and on-ground execution teams to drive best-in-class ROI.
- Provide insights and recommendations to stakeholders on campaign performance, market trends, and consumer behavior.
- Develop and maintain relationships with key internal and external stakeholders, including regional customer marketing teams, sales commercial teams, and creative agencies.
Requirements:
- Master's degree in Business Administration or related field.
- At least 3 years of experience in brand/trade marketing or GTM understanding, preferably in the FMCG or alcobev industry.
- Strong analytical and problem-solving skills, with ability to interpret data and drive business decisions.
- Excellent communication and interpersonal skills, with ability to collaborate with cross-functional teams and stakeholders.
About Diageo:
Diageo is a global leader in the beverage industry, with a diverse portfolio of brands and a commitment to inclusivity and diversity. We celebrate our diverse culture and values every individual, regardless of background, disability, religion, gender identity, sexuality, or ethnicity.
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