Business Development Manager

1 week ago


Mumbai, Maharashtra, India Puretech Digital Full time

Puretech Digital Job Posting

Job Title: Business Development Manager

Job Description:

The successful Business Development Manager - Marketplace will oversee the company's presence across multiple e-commerce platforms. This role involves developing business strategies, managing platform-specific operations, driving traffic, optimizing conversions, and meeting KPIs while collaborating closely with clients and cross-functional teams.

Key Responsibilities:

  • Platform Management & Strategy:
    • Develop and implement strategic plans for each marketplace to drive business growth.
    • Manage all listing, campaign, and content management activities, ensuring products are optimally displayed and achieve maximum visibility.
    • Oversee account health and marketplace compliance, managing seller ratings and feedback.
  • Traffic & Conversion Optimization:
    • Utilize SEO, PPC, and digital marketing tactics to increase traffic and conversion rates on marketplace platforms.
    • Identify and implement targeted promotional strategies, including Amazon Sponsored Products, Flipkart Ads, and Quick Commerce promotions.
    • Conduct data analysis to refine strategies, improve performance, and meet or exceed KPIs.
  • Campaign & Promotion Management:
    • Plan, execute, and manage paid advertising campaigns across platforms to boost product visibility and conversions.
    • Develop promotional calendars and identify opportunities to leverage marketplace tools and seasonal trends for optimal sales growth.
  • Client & Stakeholder Engagement:
    • Serve as the primary contact for all marketplace activities, maintaining clear communication and alignment with client expectations.
    • Build strong client relationships, facilitating cross-selling and up-selling opportunities by demonstrating marketplace expertise.
    • Provide regular reports and performance updates, offering insights and recommendations for continuous improvement.
  • Performance Monitoring & Reporting:
    • Regularly analyze sales data and campaign performance, utilizing this data to optimize strategies and report progress.
    • Monitor and report on ROAS, traffic trends, customer acquisition costs, and other key metrics.
    • Stay updated on marketplace trends, competitor activities, and algorithm changes to ensure strategic alignment.

Requirements:

Education: Bachelor's degree - Business, Marketing, Engineering, or a related field.

Experience: Minimum of 3 years of experience in a similar role managing e-commerce platforms, with strong knowledge of Amazon, Flipkart, and/or Quick Commerce.

Technical Skills: Proficiency in PPC, SEO, and analytics tools; experience with attribution modeling, A/B testing, and conversion rate optimization.

Competencies:

  • Strong strategic planning and analytical abilities.
  • Proven track record of managing and optimizing marketplace performance.
  • Excellent communication skills for client interactions and cross-functional collaboration.

Preferred Skills:

  • Experience with Quick Commerce platforms.
  • Familiarity with emerging trends in digital and e-commerce marketing.
  • Ability to develop advanced, data-driven PPC strategies and execute with a focus on high ROI.


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