Market Category Leader

1 week ago


Mumbai, Maharashtra, India beBeeStrategist Full time ₹ 18,00,000 - ₹ 24,00,000
Job Overview

The ideal candidate will drive business growth by analyzing market dynamics, competitor strategies, and developing short-term and long-term plans to achieve category objectives.

  • Key Responsibilities:
  • Lead product development initiatives based on market insights and consumer demand.
  • Collaborate with R&D teams for product positioning and innovation.
  • Identify new product requirements or improvements in the product category.
  • Develop effective BTL and digital marketing strategies.
  • Cross-functional team collaboration for successful category strategy execution.
  • Work closely with sales teams for compliance and optimize category performance.
Requirements

Engage with stakeholders to understand their needs and generate insights for new developments.

  1. Understand market dynamics and competition strategy to prepare proactive plans.


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