Category Growth Manager

2 days ago


Mumbai, Maharashtra, India beBeeLeadership Full time ₹ 20,00,000 - ₹ 30,00,000
Executive Leader

About the Role:

A visionary leader is required to spearhead category growth through innovative product development, market trend analysis, and effective stakeholder management.


New Product Development Strategies
  • Conceptualize new beverage and merchandise products that cater to evolving consumer needs and market trends.
  • Leverage innovation in the space to stay ahead of the competition.
  • Curate a diverse beverage and merchandise lineup tailored to Indian consumers' preferences.
  • Analyze the gifting space to offer exclusive and relevant opportunities.


Market Trend Analysis
  • Maintain close vigilance on consumer trends in the beverage and merchandise category.
  • Benchmark products and prices against competitors.
  • Identify gaps in consumer satisfaction and areas for improvement.
  • Determine regional opportunities for growth and expansion.


Performance Monitoring and Forecasting
  • Monitor performance across regions, cities, and store formats.
  • Forecast performance against set targets and implement corrective actions as needed.


Promotional Launch Execution
  • Create comprehensive training documents for effective communications.
  • Develop launch documents, display standards, and allocation plans for stores.


Stakeholder Management and Collaboration
  • Foster close collaboration with supply chain, brand, marketing, finance, and other functions for timely product launches.

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