Category Head

2 days ago

Mumbai, Maharashtra, India Astral Adhesives Full time

Category Strategy

  • This role involves in analyzing market dynamics of the category, competitor's strategy and develop short term and long-term strategy and its execution compliance to drive category objective.
  • Drive category topline, bottom-line and geography wise market share.
  • Manage product lifecycles, including new product introductions, line extensions, and product discontinuations.
  • This role will drive 360° category development by understanding the offering gap and head room for the category.
  • Collaborate with agencies and marketing communication teams to drive effective advertising, promotions, and trade marketing campaigns.
  • Drive effective utilization of scheme and sales promotion budget for the category.

Category Development & Product premiumization

  • Drive product development and innovation initiatives based on market insights and consumer demand.
  • Collaborate with R&D and technical team for product positioning and product innovation.
  • Identify new product requirement for the category| Improvement in the product category.
  • Drive BTL| communication and digital strategy and its execution compliance.
  • Collaborate with cross functional team for effective execution of category strategies.
  • Work closely with sales team for execution compliances and optimize category performance.
  • More solution centric offering for users| customers to solve their problems

Market insight

  • Engage with key stakeholders to understand their requirement and generate insights for any new development.
  • Understand market dynamics and competition strategy and prepare proactive plan to be way ahead of competitions.

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