Digital Business Expansion Manager

3 days ago

Tiruppur, Tamil Nadu, India beBeeGrowth Full time ₹ 1,20,00,000 - ₹ 2,00,00,000

About Our Digital Business

We're revolutionizing banking with our Digital Business Unit, focused on driving customer experience and engagement.

  • Our primary objectives are to:
  • Drive better customer experience and engagement.
  • Transform existing lines of businesses.
  • Build new digital only or banking as a service led digital business models.

Our team manages various applications, including mobile apps, netbanking platforms, and online platforms for savings, current accounts, and fixed deposits.

About the Role:

As a Growth Manager, you'll drive adoption & engagement across customer segments. This role involves crafting and executing strategies for new customer acquisition, driving customer value (cross-sell, win-back, and transaction intensity).

You'll shape the 'Digital Business' by coordinating with cross-functional teams, such as digital marketing, tech solutions, and product development.

Key Responsibilities:

Customer Engagement:

  • Work on initiatives/levers to increase traffic on bank's channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers.
  • Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s).
  • Work closely with Bank's product, analytics, and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
  • Use data analytics, and segmentation to make targeted marketing strategies. Conduct A/B testing to validate hypothesis and optimize user journeys.
  • Own end-to-end measurement framework for growth experiments, ensuring data accuracy and impact assessment. Build dashboards and reports to track KPIs, campaign performance, and growth experiments.
  • Work with BI/analytics tools (SQL, Excel, Power BI) to extract, clean, and interpret large data sets.

Product Enhancement:

  • Be the voice-of-customer in shaping the new set of features/products that we should launch.
  • Work closely with Marketing team to create awareness and engagement campaigns and have a strong view on customer needs.
  • Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives.
  • Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers.

Collaborate with Campaigns, Analytics, and Overall Portfolio teams to drive efforts on driving conversion funnel.

Key Skill Set Requirements:

  • 2-6 years of relevant experience in growth/product marketing for a digital business/apps.
  • A customer centric mindset and eye for detail is a must.
  • Prior experience of working on campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required.
  • Hands on experience with data extracting and interpretation tools like SQL, Power BI.
  • Prior experience of executing D2C campaigns and content strategy.
  • Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.

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