Rural Sales Leader

24 hours ago


India beBeeFinancier Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Job Overview

We are seeking a seasoned sales leader to drive growth in rural markets.

The successful candidate will lead our Tractor Finance business across India, build strategic partnerships, and drive real impact on the ground.

Key Responsibilities
  • Developing and executing the national sales strategy for tractor loans
  • Driving disbursements through DSA, OEM, and dealer channels
  • Leading and mentoring zonal, regional, and area sales managers
  • Expanding geographic reach and onboarding new distribution partners
  • Partnering with tractor OEMs, dealers, and agri influencers
  • Ensuring portfolio quality with strong compliance and minimal NPAs
Requirements
  • 12–18 years of relevant experience in tractor finance or rural lending
  • At least 3–5 years in a national-level sales leadership role
  • Strong network and relationship management with OEMs & dealers
  • Ability to lead large, dispersed teams and drive results
  • Deep understanding of rural/agri-finance market dynamics

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