
Senior Channel Sales Leader
1 week ago
We are seeking a seasoned Trade Marketing Manager to drive sell-out across all channels and work closely with Sales teams to achieve sales targets.
- Drive sell-out across all channels – brand shops, key accounts, modern trade, and general trade.
- Work closely with Sales teams to ensure achievement of monthly/quarterly sales targets.
- Design and execute retail activation programs to increase conversion and volume.
Promoter & Training Management
- Recruit, train, and manage promoters and in-store sales staff.
- Develop structured training modules on product knowledge, customer handling, and upselling skills.
- Monitor promoter productivity and design incentive programs to boost performance.
Key Accounts & Retail Partnerships
- Collaborate with Key Account Managers to run joint marketing initiatives with retail partners.
- Strengthen relationships with large format stores and ensure alignment of activities with sales targets.
- Track performance of accounts and recommend growth strategies.
Analytics & Reporting
- Monitor sell-out data, track ROI of campaigns, and analyze consumer buying behavior.
- Report competition activity and recommend proactive action plans.
- Present regular dashboards on sales and marketing performance to management.
- 5-7 years of experience in Consumer Durables in Trade Marketing & Sell-Out Management.
- Proven track record of achieving sell-out targets through effective marketing and sales enablement.
- Strong understanding of retail channel dynamics (brand shops, promoters, key accounts).
- Excellent people management skills with experience in handling large promoter teams.
- Strong communication, analytical, and negotiation skills.
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