Customer Marketing Coordinator

2 weeks ago


Pune, Maharashtra, India Mindtickle Full time

Mindtickle is a cutting-edge technology company that prioritizes customer success. We're seeking a skilled Customer Marketing Associate to join our team and drive strategic marketing initiatives aligned with company growth.

The ideal candidate will work closely with Sales, Customer Success, and Marketing teams to develop effective customer marketing campaigns. Key responsibilities include:

  • Coordinating the production of customer case studies and testimonials, ensuring timely completion and high-quality results
  • Identifying and developing compelling customer success stories through collaboration with Sales, Customer Success, and other teams
  • Managing and optimizing a centralized repository of customer logos, quotes, stories, and other resources, guaranteeing accuracy and organization
  • Partnering with the broader marketing team to publish, promote, and retire customer content
  • Supporting social media efforts by managing the social media calendar and scheduling engaging posts
  • Providing internal stakeholders with customer stories to support new business initiatives
  • Tracking customer communications and working closely with the Marketing automation team and Customer Success to ensure informed decision-making
  • Supporting Net Promoter Score (NPS) survey initiatives to gather valuable customer feedback for experience improvements
  • Executing outreach to source speakers for field events and webinars, aligning with event requirements
  • Overseeing the delivery of customer welcome, appreciation, advocacy, and milestone gifts
  • Contributing to launching new strategies to advance the customer marketing program, including a customer awards program
  • Regularly measuring and reporting on customer marketing initiatives, identifying opportunities for improvement and emerging trends

To excel in this role, you should possess:

  • A Bachelor's or Master's degree, preferably in a related field
  • At least 2 years of B2B marketing experience, preferably in the SaaS technology industry
  • A successful track record of working in customer marketing with a passion for serving and understanding customers
  • Excellent communication skills, both verbal and written, and experience with effective storytelling
  • Proficiency in Salesforce for report generation and tracking customer activities
  • Experience with other Marketing/Sales tech: Marketo, Demandbase, Asana, and/or Zoom Webinar preferred
  • Strong project management/organizational skills and the ability to successfully manage multiple initiatives simultaneously
  • A results-oriented approach, utilizing qualitative and quantitative metrics to drive revenue, conversion, sales, and other marketing goals
  • Strong interpersonal skills and the ability to coordinate across multiple departments
  • A strategic thinker with a proactive approach to executing new ideas

We estimate the salary range for this position to be between $80,000 and $110,000 per year, depending on location and experience. This figure is based on national averages and may vary accordingly.


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