Marketing Operations Coordinator

6 days ago


Pune, Maharashtra, India IPG Mediabrands Full time

We are currently seeking a skilled Marketing Operations Coordinator to join our team at IPG Mediabrands in Pune. This role is an excellent opportunity for individuals who are passionate about marketing and operations, and want to make a meaningful contribution to our organization.

Job Description:

The Marketing Operations Coordinator will play a crucial role in supporting the creation of omnichannel media plans, including TV, Print, Radio, Digital, OOH, and Emerging Media opportunities. They will be responsible for developing a mastery of syndicated research sources, planning tools, and media math, as well as building and maintaining strong working relationships with clients, vendors, publishers, and internal teams.

Responsibilities:

  • Support the development of omnichannel media plan recommendations
  • Develop a mastery of syndicated research sources, planning tools, and media math
  • Build and maintain strong working relationships with clients, vendors, publishers, and internal teams
  • Develop strategic POVS of media partner offerings and technology as it relates to client objectives
  • Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning

Requirements:

  • 1+ years of media planning or buying experience
  • Proficient knowledge of basic planning principles and media math
  • Knowledge of creating omnichannel media plan recommendations including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities
  • Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Ability to quickly learn proprietary tools and processes
  • Experience preferred with third-party market research, and cloud-based collaboration tools such as Media Tools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc.
  • Exhibits a strong desire to learn and a positive attitude that would complement the UM culture
  • Detail oriented with strong time management, organization, creative thinking, analytical and problem- solving skills
  • Ability to work effectively cross functionally with internal and external teams
  • Strong written, verbal communication, and presentation skills

Salary: ₹20,00,000 - ₹25,00,000 per annum



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