B2B Marketing Lead
1 week ago
Bharuwa Solutions Private Limited is seeking a Senior Marketing Manager to lead the development and execution of marketing strategies that drive awareness, demand, and adoption of our software solutions. The ideal candidate will have a strong background in B2B marketing, excellent communication skills, and the ability to work effectively with cross-functional teams.
Responsibilities
This role involves:
- Developing comprehensive marketing plans aligned with company objectives.
- Identifying key customer segments and developing tailored messaging and positioning strategies for each product offering.
- Collaborating with cross-functional teams to integrate marketing initiatives with sales, product development, and customer support efforts.
Requirements
To be successful in this role, you will need:
- A bachelor's or master's degree in marketing, business administration, or a related field.
- Proven experience in marketing roles within the software industry, with a focus on B2B marketing.
- Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing strategies.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate across departments and levels of the organization.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
Our Culture
Bharuwa Solutions Private Limited has a collaborative and dynamic work environment that encourages innovation and creativity. We believe in investing in our employees' growth and development, providing opportunities for professional growth and advancement.
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