B2B SaaS Marketing Specialist

23 hours ago


Noida, Uttar Pradesh, India Attentive AI Solutions Pvt Ltd Full time
Job Title: B2B SaaS Marketing Specialist

Company Overview: Attentive AI Solutions Pvt Ltd is a fast-growing vertical SaaS start-up funded by Peak XV (Surge), InfoEdge and Vertex Ventures that provides innovative software solutions for the landscape, paving & construction industries in the United States. Our mission is to help businesses in this space improve their operations and grow their revenue through our simple and easy-to-use software platforms.

Estimated Salary: $85,000 - $125,000 per annum based on experience and qualifications.

About the Role:

We are seeking a highly motivated B2B SaaS Marketing Specialist to join our Marketing team. As a key member, you will be responsible for creating engaging content and supporting content and product marketing initiatives for our B2B SaaS products. This role requires a strong understanding of digital marketing channels and the ability to develop and execute a comprehensive content strategy that drives business results.

Key Responsibilities:
  • Develop and implement a content marketing plan that aligns with our business goals.
  • Create high-quality content that resonates with our target audience.
  • Build and maintain relationships with subject matter experts to define value propositions and positioning.
  • Monitor and analyze content performance using metrics such as engagement rates and conversion rates.

Requirements:
  • 3-5 years of B2B SaaS/Software marketing experience with a focus on content creation and content marketing.
  • Prior experience in copywriting short-form content along with long form.
  • Demonstrable ability to create excitement both internally and externally.
  • Good understanding of experimentation and A/B testing.
  • Experience in owning and exceeding content marketing targets.
  • A degree in Marketing/Journalism/Communications or a relevant field.


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