B2B SaaS Marketing Specialist
23 hours ago
Company Overview: Attentive AI Solutions Pvt Ltd is a fast-growing vertical SaaS start-up funded by Peak XV (Surge), InfoEdge and Vertex Ventures that provides innovative software solutions for the landscape, paving & construction industries in the United States. Our mission is to help businesses in this space improve their operations and grow their revenue through our simple and easy-to-use software platforms.
Estimated Salary: $85,000 - $125,000 per annum based on experience and qualifications.
About the Role:
We are seeking a highly motivated B2B SaaS Marketing Specialist to join our Marketing team. As a key member, you will be responsible for creating engaging content and supporting content and product marketing initiatives for our B2B SaaS products. This role requires a strong understanding of digital marketing channels and the ability to develop and execute a comprehensive content strategy that drives business results.
Key Responsibilities:
- Develop and implement a content marketing plan that aligns with our business goals.
- Create high-quality content that resonates with our target audience.
- Build and maintain relationships with subject matter experts to define value propositions and positioning.
- Monitor and analyze content performance using metrics such as engagement rates and conversion rates.
Requirements:
- 3-5 years of B2B SaaS/Software marketing experience with a focus on content creation and content marketing.
- Prior experience in copywriting short-form content along with long form.
- Demonstrable ability to create excitement both internally and externally.
- Good understanding of experimentation and A/B testing.
- Experience in owning and exceeding content marketing targets.
- A degree in Marketing/Journalism/Communications or a relevant field.
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