B2B Acquisition Specialist

1 day ago


Noida, Uttar Pradesh, India Servosys Solutions Full time

**Servosys Solutions: A Unit of EML Consultancy** is seeking a highly skilled **Digital Marketing Specialist** to join our team in Noida.

This is a full-time position that offers a competitive salary of around ₹15-25 lakhs per annum and opportunities for career growth.

About the Role:

  • Conceptualize and execute various acquisition strategies, both paid and organic, and manage comprehensive digital marketing campaigns
  • Drive brand awareness, acquire customers, enhance digital presence, and analyze campaign performance to optimize consumer journey and conversion rates

Key Responsibilities:

  • Lead all acquisition efforts, including paid and organic channels, to drive brand equity and B2B traffic
  • Design and execute SEO & SEM campaigns focused on brand and direct-to-consumer (B2B) acquisition
  • Manage paid campaigns (Google Ads, LinkedIn) across digital media platforms to drive brand awareness and equity
  • Lead analytics and reporting, focusing on funnel analysis, conversion metrics, consumer journey paths, and cost of customer acquisition
  • Utilize Adobe Marketing Automation Suite and Adobe Target for campaign management and to drive conversion

Requirements:

  • MBA with overall 3-5 years of experience and preferably a few years spent in a Digital Agency
  • Strong experience in SEM, paid digital campaigns, and marketing
  • Exceptional analytical skills with experience in conversion metrics and funnel analysis
  • Proficiency in GA4, GSC, and Clarity will be an advantage
  • Excellent communication and teamwork skills


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