B2B Acquisition Specialist
1 day ago
**Servosys Solutions: A Unit of EML Consultancy** is seeking a highly skilled **Digital Marketing Specialist** to join our team in Noida.
This is a full-time position that offers a competitive salary of around ₹15-25 lakhs per annum and opportunities for career growth.
About the Role:
- Conceptualize and execute various acquisition strategies, both paid and organic, and manage comprehensive digital marketing campaigns
- Drive brand awareness, acquire customers, enhance digital presence, and analyze campaign performance to optimize consumer journey and conversion rates
Key Responsibilities:
- Lead all acquisition efforts, including paid and organic channels, to drive brand equity and B2B traffic
- Design and execute SEO & SEM campaigns focused on brand and direct-to-consumer (B2B) acquisition
- Manage paid campaigns (Google Ads, LinkedIn) across digital media platforms to drive brand awareness and equity
- Lead analytics and reporting, focusing on funnel analysis, conversion metrics, consumer journey paths, and cost of customer acquisition
- Utilize Adobe Marketing Automation Suite and Adobe Target for campaign management and to drive conversion
Requirements:
- MBA with overall 3-5 years of experience and preferably a few years spent in a Digital Agency
- Strong experience in SEM, paid digital campaigns, and marketing
- Exceptional analytical skills with experience in conversion metrics and funnel analysis
- Proficiency in GA4, GSC, and Clarity will be an advantage
- Excellent communication and teamwork skills
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