Strategic B2B Content Specialist

3 weeks ago


Noida, Uttar Pradesh, India Denave Full time

Denave is seeking a seasoned content expert to drive marketing efforts forward as a Strategic B2B Content Specialist.

Job Overview

This role involves creating high-quality, engaging content that resonates with our target audience and supports commercial objectives. If you have a proven track record of producing compelling B2B content and leveraging GenAI tools, we want to hear from you

Responsibilities
  • Create a robust B2B content/editorial calendar that attracts a qualified audience to our owned properties.
  • Develop and implement a content strategy that aligns with marketing and commercial goals, ensuring maximum impact and ROI.
  • Support ABM campaigns and lead nurturing processes through email, content, and social channels.
  • Take ownership of content delivery to support marketing projects, including launches and awareness programs across various channels.
  • Analyze content performance and audience insights to inform creative strategies.
  • Collaborate with internal teams to ensure content aligns with overall business goals.
  • Leverage GenAI tools to generate high-quality content at scale.
Requirements
  • Bachelor's degree in English, journalism, marketing, or a related field.
  • 5+ years of experience in creating high-quality B2B content.
  • Able to produce content that resonates with our target audience.

We estimate the salary for this role to be around $90,000 - $110,000 per year, depending on location and experience.



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