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Business Development Leader

2 weeks ago


Bengaluru, Karnataka, India beBeeLeadership Full time ₹ 45,00,000 - ₹ 75,00,000

Job Purpose:

• The Business Development Leader is responsible for driving business growth through effective channel management, customer acquisition, and relationship building. They will focus on developing and executing strategies to achieve sales targets and operational plans.

• To proactively address customer/DSA issues and escalate cases as required for smooth operations, work on removal of bottlenecks for the achievement of targets at the area/local level.

• To grow the penetration of the business by actively partnering, negotiating, and building relationships with the DSA network.

• To take ownership for end-to-end transactions in assigned area of coverage ensuring efficient internal operations.

• To execute superior product delivery and ensure credit quality of new acquisitions with compliant sales operations & coordination with Risk team.


Key Challenges:

  • To deliver on the operational plan in the assigned coverage area in a differentiated manner considering local factors, channel dynamics, and consumer preferences that can withstand competitive pressure on the ground.
  • To meet business volume/value targets while keeping abreast with and overcoming competitor product offerings and customer schemes.
  • To increase market share in assigned coverage area against stiff competition, overcoming competitive pressures borne out of better established networks, price undercutting, etc.
  • To establish a strong local network and leverage the same to generate business leads, and also identify opportunities for cross-sell with existing customers.
  • To proactively build new and nurture existing DSA relationships keeping in mind immediate and longer-term business interests, and considering the phased manner of team size expansion.
  • To constantly upgrade financial & operational know-how on efficient loan processing, effective negotiation, and relationship building for maintaining credibility with DSA network and profitable target achievement.
  • To keep abreast with the latest market trends and local market preferences and needs.
  • To ensure loan conversion/sanction/utilization percentages are high and a broad enough sourcing funnel is built to meet targets.
  • To ensure credit quality and effective portfolio selection/pre-screening thereby minimizing potential NPAs.
  • To ensure compliant sales operations despite sales pressures and market cycles.


Enabling Skill Sets & Qualifications:

• Critical skill sets required to meet these challenges include execution excellence, business & commercial acumen, sound product understanding, strong communication, and influencing skills.

• Education & experience required to fulfill this profile are a postgraduate with a minimum of 4-6 yrs of total sales experience/graduate with minimum 6-8 yrs of total sales experience, of which at least recent 2-3 yrs of experience should be in unsecured lending.


Key Result Areas:

  • Sales Growth & Client Acquisition:
    • Identify and execute sales growth opportunities at a local/area level, driving channel expansion and new account acquisition.
    • Deliver on sales targets by building strong relationships in the DSA network and influencing DSA outcomes.
    • Segment the market and identify potential direct clients, approach them and generate business through customized loan structure offerings that meet client requirements and also generate good margins for business.
    • Carry out regular meetings and sales calls with prospective clients on a regular basis to source business.
    • Augment the sales volumes of Unsecured lending, manage channel databases, and tap them tactically to ensure a healthy sales pipeline.
    • Drive faster TATs through effective loan sanctioning by building strong relationships with internal stakeholders in order to expand channel presence and customer base.
    • Track and report on sales operations and productivity metrics, and work towards building a high-performance sales culture.
    • Actively participate in initiatives and contests driven by Business Development teams.
  • Operational Effectiveness:
    • Work with dual focus on sales volume and value (IRR).
    • Track & ensure SLA adherence, sales efficiencies, and ROI.
    • Adopt prescribed improvements in processes and best practices in order to enhance operational productivity and suggest improvements as well.
    • Analyze and communicate operational information periodically as per agreed timelines and MIS formats for disbursements, profits, NPAs, channel expansion, new product launches, new branches, new channel development, etc. and communicate to ZSM/ASM as well as down the line.