Paid Media Campaign Manager
5 days ago
Estimated Salary: $80,000 - $110,000 per annum.
About Tru Performance Inc
We are a dynamic agency specializing in delivering innovative solutions across SEO, PPC, design, development, HR, business development, and more. Our team is passionate about driving results across multiple platforms.
Job Description:
As a Paid Media Campaign Manager at Tru Performance Inc, you will be responsible for strategizing, managing, and optimizing campaigns across Google Ads, Meta Ads, and other advertising platforms. You will work closely with our creative and content teams to develop compelling ads and high-converting landing pages. Your primary focus will be on achieving campaign objectives while ensuring efficient allocation of marketing budgets.
Responsibilities:
- Campaign Planning: Develop and execute comprehensive campaign plans that meet client objectives.
- Campaign Execution: Manage and optimize campaigns across multiple advertising platforms.
- Team Collaboration: Work closely with creative and content teams to develop effective ad campaigns.
- Budget Management: Monitor ad spend, budget pacing, and ROI to ensure efficient allocation of marketing budgets.
Requirements:
- A minimum of 3 years' experience managing paid media campaigns across multiple platforms.
- Proven analytical skills and experience in performance reporting and data analysis.
- Expertise in ad copy creation and conducting A/B testing to improve performance.
- Experience with conversion tracking setup and management (preferred).
- Strong communication skills and the ability to collaborate effectively within a team.
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