Senior Paid Media Manager

5 days ago


Pune, Maharashtra, India Aptita Full time

At Aptita, we are seeking an experienced Senior Paid Media Manager to join our team in Hyderabad. The successful candidate will be responsible for leading the development and execution of paid media campaigns across search and social platforms.

Job Responsibilities:

  • Campaign Management: Create, manage, and optimize paid search campaigns on platforms like Google Ads and Bing Ads, as well as develop and execute paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok.
  • Keyword Research: Conduct keyword research to identify high-performing search terms that drive conversions and revenue growth.
  • Audience Engagement: Build and nurture online communities by engaging with followers through comments, messages, and interactive content, while staying updated with social media trends and leveraging them to increase brand visibility.
  • Content Strategy: Collaborate with creative teams to design compelling ad creatives, videos, and posts that align with brand voice, goals, and target audience preferences.
  • Analytics and Reporting: Track key performance metrics, including engagement rate, follower growth, impressions, and conversions, using tools like Google Analytics, Meta Business Suite, and other dashboards to analyze performance and refine strategies.

What You Will Need:

  • A minimum of 4-6 years of experience in paid media management, with a strong focus on search and social advertising.
  • Excellent knowledge of digital marketing trends, tools, and platform algorithm changes.
  • Ability to manage budgets effectively to maximize ROI across campaigns.
  • Strong analytical skills, with experience in tracking key performance metrics and using data to inform campaign decisions.

Requirements:

  • Degree in Marketing or a related field.
  • Proven track record of success in paid media management, with a focus on search and social advertising.

Benefits:

  • Competitive salary: ₹1,200,000 - ₹1,500,000 per annum.
  • Opportunity to work with a dynamic and growing company.
  • Professional development opportunities.

About Us:

Aptita is a leading provider of innovative solutions in the digital marketing space. We are committed to helping our clients achieve their business goals through effective use of digital channels.



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