Senior Social Media Strategist
2 days ago
We are seeking a highly skilled Social Media Strategist to join our team at the Insurance Company. This is a critical role that will play a key part in shaping our social media presence and driving engagement with our target audience.
About the Role:
- We are looking for an experienced professional with 8-10 years of experience in social media marketing, preferably in the insurance industry.
- You should have a proven track record of creating and executing successful social media campaigns that drive engagement and conversions.
- A strong understanding of social media platforms, their features, and algorithm changes is essential.
- Excellent content creation skills, including writing, graphic design, and video production, are required.
- You should be able to analyze social media metrics and adjust strategies accordingly.
- Strong communication and project management skills, with the ability to collaborate with cross-functional teams, are also essential.
Key Responsibilities:
- Develop and execute comprehensive social media strategies aligned with business objectives.
- Manage and maintain a strong online presence across multiple social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube).
- Create high-quality, engaging content (text, images, videos) that resonates with our target audience.
- Analyze social media metrics (engagement, reach, clicks) to optimize content and campaigns.
- Collaborate with cross-functional teams (marketing, communications, customer service) to ensure consistent branding and messaging.
- Stay up-to-date with the latest social media trends, algorithm changes, and best practices.
- Manage social media advertising budgets and campaigns to drive website traffic and conversions.
- Develop and maintain a social media content calendar to ensure consistent posting and minimize downtime.
- Monitor and respond to social media comments, messages, and reviews in a timely and professional manner.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
What We Offer:
- A competitive salary of $120,000 per year.
- A comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.
- The opportunity to work with a dynamic team and contribute to the success of the Insurance Company.
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