Global Media Planner
2 weeks ago
As a key member of our Campaign Operations team at Interpublic Group (IPG), you will play a vital role in ensuring the successful execution of our digital campaigns.
Job SummaryThe Campaign Operations team is a centralized unit based in Pune, supporting our planning and buying teams in the USA, UK, and Canada. This team is responsible for ensuring that all our digital campaigns are executed accurately and meet their performance goals.
This role requires strong attention to detail, experience working with numbers, and excellent communication skills. The ideal candidate will thrive in a team environment and have a high level of curiosity.
Key Responsibilities- Support the creation of omnichannel media plan recommendations, including TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs.
- Develop a mastery of syndicated research sources, planning tools, and media math.
- Continuously develop and refine your understanding of media planning concepts, presentation, and written communication skills.
- Build and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries.
- Establish strong working relationships with clients, vendors, publishers, and internal teams to ensure effective campaign creation and implementation.
- Develop strategic POVS of media partner offerings and technology relative to client objectives.
- Analyze syndicated research to derive strategic trends and insights informing planning decisions.
- 1+ years of media planning or buying experience.
- Proficient knowledge of basic planning principles and media math.
- Familiarity with creating omnichannel media plan recommendations.
- Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.).
- Ability to quickly learn proprietary tools and processes.
- Experience preferred with third-party market research and cloud-based collaboration tools.
- Detailed-oriented with strong time management, organization, creative thinking, analytical, and problem-solving skills.
- Strong written, verbal communication, and presentation skills.
We offer an estimated salary range of $65,000 - $85,000 per year, depending on experience and qualifications.
About UsAt Interpublic Group (IPG), we're dedicated to delivering innovative solutions for our clients. Our commitment to excellence and creativity drives us to achieve exceptional results.
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