Media Operations Planning
1 week ago
We are seeking a Senior Manager for Media Operations Planning & Buying with expertise in Broadcasting Trafficking at HEPL.
The estimated salary for this position is $120,000 per year.
Job Summary: We are looking for a highly skilled Senior Manager to lead the campaign operations team in Pune, supporting planning and buying functions for global markets, including the USA, UK, and Canada.
Key Responsibilities:
- Broadcast Trafficking Leadership: Oversee the trafficking of all broadcast media content, ensuring timely and accurate delivery across TV, radio, and digital platforms.
- Strategic Media Planning & Buying: Develop and execute data-driven media plans, incorporating insights from syndicated research sources.
- Campaign Execution & Optimization: Manage the full campaign lifecycle, from trafficking to execution and optimization.
- Team Management & Mentorship: Lead a team of media planners and buyers, providing direction, mentorship, and performance management.
- Vendor & Partner Relations: Build and maintain strong relationships with media vendors, partners, and publishers.
- Data Analysis & Insight Development: Utilize tools such as Nielsen Ad Intel, Pathmatics, MRI Simmons, and comScore to analyze campaign data.
- Reporting & Stakeholder Communication: Prepare and present comprehensive reports on campaign performance, trafficking efficiency, and budget utilization to key stakeholders, offering actionable insights and recommendations.
- Quality Control & Compliance: Ensure all broadcast materials meet quality standards and regulatory compliance.
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