Digital Media Specialist

21 hours ago

Pune, Maharashtra, India Global Games Show Full time

About Global Games Show:

We are a global Blockchain, AI and Crypto consulting firm with multiple solutions for our clients including Marketing & PR, Media House, Staffing & Recruitment, Events among others.

The Digital Media Specialist is responsible for planning, implementing, managing, and monitoring the company's digital media strategy to enhance brand awareness, improve marketing efforts, and increase sales and audience engagement. This role involves creating and curating relevant content, managing digital media platforms, analyzing user data, and staying updated with industry trends and best practices.

Key Responsibilities:

  • Develop and implement a comprehensive digital media strategy aligned with business goals and marketing objectives.
  • Identify target audience, trends, and insights to develop engaging content.
  • Stay up-to-date with changes in digital media platforms and tools, and adjust the strategy as needed.

Digital Content Creation and Curation:

  • Create, edit, publish, and share engaging content daily (text, images, videos) across various digital media platforms.
  • Curate relevant content from industry sources and user-generated content.
  • Ensure consistency in brand messaging and tone across all digital media channels.

User Engagement and Community Management:

  • Interact with the online community and respond to comments, messages, and mentions promptly and professionally.
  • Foster positive relationships with followers and manage online discussions.
  • Handle customer queries and complaints effectively and escalate issues when necessary.

Digital Advertising:

  • Create and manage digital advertising campaigns to promote products, services, and events.
  • Monitor and optimize ad performance based on key metrics such as click-through rates and conversions.
  • Budget management for paid digital advertising campaigns.

Data Analysis and Reporting:

  • Analyze user data and engagement metrics to evaluate the success of campaigns.
  • Prepare regular reports on digital media performance and provide insights and recommendations for improvement.
  • Monitor and analyze competitor digital media activities.

Collaboration:

  • Collaborate with marketing, sales, and content teams to integrate digital media into overall marketing strategies.
  • Coordinate digital media campaigns with product launches and other marketing efforts.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience as a Digital Media Specialist or similar role.
  • Strong understanding of digital media platforms, trends, and best practices.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to generate innovative ideas.
  • Proficiency in digital media management tools and analytics platforms.
  • Experience in digital advertising and budget management.
  • Strong analytical skills and data-driven thinking.
  • Ability to work independently and in a team environment.
  • Knowledge of SEO, keyword research, and online marketing is a plus.

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