Digital E-commerce Marketing Specialist

4 hours ago

Pune, Maharashtra, India Digikore Digital Full time

About Us

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We are a results-driven digital marketing agency helping e-commerce and B2C brands thrive in the digital landscape. Our team creates engaging social media strategies that drive brand growth, leveraging user-generated content (UGC) to build trust and community.

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Job Description

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We're seeking a skilled Digital E-commerce Marketing Specialist with a passion for social media, brand storytelling, and UGC, specifically driving e-commerce growth. This role involves developing high-impact strategies across social platforms that resonate with online consumers and maximize engagement through UGC, influencer partnerships, and organic content.

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Key Responsibilities:

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  • Develop Social Media Strategies for E-commerce Growth: Create and implement social media strategies that drive traffic, sales, and customer loyalty for e-commerce brands.">
  • Focus on tactics that increase visibility and engagement, using a combination of organic and paid social media techniques.">
  • Drive UGC and Community Engagement: Encourage and curate user-generated content that highlights product use and builds brand authenticity.">
  • Foster a community of brand advocates by engaging with followers, facilitating discussions, and resharing UGC on brand channels.">
  • Content Strategy and Planning: Collaborate with content creators, designers, and photographers to produce visually appealing, on-brand content (stories, reels, posts) that drives e-commerce engagement.">
  • Manage content calendars to ensure a steady stream of engaging, trend-aligned content that resonates with the target audience.">
  • Influencer Partnerships and Brand Collaborations: Identify, engage, and manage relationships with influencers and micro-influencers to amplify reach and drive product awareness.">
  • Develop collaborative campaigns that feature UGC and resonate with e-commerce consumers, encouraging sharing and word-of-mouth growth.">
  • Analytics and Performance Tracking: Utilize analytics tools to track and report on social media performance, providing insights on engagement, reach, conversion, and UGC impact.">
  • Optimize social media strategies based on performance data, with a focus on maximizing ROI and growth for e-commerce brands.">
  • Trend Spotting and Competitive Analysis: Stay updated on industry trends, new social media features, and competitor strategies within the e-commerce and DTC space.">
  • Integrate insights into the strategy to keep the brand's social media presence fresh, relevant, and impactful.">
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Qualifications:

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Experience: Minimum of 5-6 years in social media strategy, with proven success in the e-commerce sector, ideally within a digital marketing agency or similar setting.

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Platform Proficiency: Advanced knowledge of key social media platforms (Instagram, TikTok, Pinterest, etc.) and tools like Meta Business Suite, analytics software, and scheduling tools.

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Creative Eye and Brand Storytelling Skills: Ability to craft engaging, on-brand content that inspires UGC and fosters brand loyalty.

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Data-Driven Mindset: Strong analytical skills, with experience in using data to optimize strategies and report on social media performance.

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Communication and Collaboration: Excellent communication skills, with experience working cross-functionally to execute cohesive social strategies.

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About the Role

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This is an exciting opportunity for a talented Digital E-commerce Marketing Specialist to join our team at Digikore Digital. We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience.

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Benefits

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We offer a dynamic work environment, opportunities for professional growth, and a chance to work with a talented team of digital marketers. If you're passionate about e-commerce, social media, and UGC, we'd love to hear from you

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