Paid Media Strategist

7 hours ago


Pune, Maharashtra, India Tru Performance Inc Full time
About Tru Performance Inc

Tru Performance Inc is a leading technology-driven agency specializing in SEO, PPC, design, development, HR, business development, and more. We partner with global companies to deliver innovative solutions and drive business growth.

Job Description

We are looking for a skilled Paid Media Executive to join our team at a mid-senior level. The ideal candidate should have a solid background in digital marketing, campaign management, and a passion for driving results across multiple platforms.

Responsibilities
  1. Develop and execute strategies to optimize campaigns across Google Ads, Meta Ads, and other advertising platforms.
  2. Conduct competitor analysis to identify trends, opportunities, and areas for improvement.
  3. Collaborate with creative teams to develop compelling ads and high-converting landing pages.
  4. Monitor ad spend, budget pacing, and ROI to ensure efficient allocation of marketing budgets.
  5. Track, analyze, and report on campaign performance using data-driven insights.
Requirements
  • A minimum of 3 years' experience managing paid media campaigns.
  • Proven analytical skills and experience in performance reporting and data analysis.
  • Expertise in ad copy creation and conducting A/B testing.
  • Experience with conversion tracking setup and management preferred.
  • Strong communication skills and collaboration abilities.
  • Managed a monthly advertising budget of $10,000 or equivalent.
Compensation
  • $85,000 - $120,000 per year salary based on experience.
  • Ongoing learning and development opportunities.
  • Dynamic work environment with collaborative team members.


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